Professional Portfolio
The following portfolio highlights selected leadership initiatives, strategic planning efforts, communications projects, operational improvements, and advancement work led by Dianna throughout at The Cibolo Center for Conservation. Together, these materials reflect a leadership approach centered on organizational growth, sustainable systems, clear communication, community engagement, and long-term mission impact.
Executive Leadership & Professional Experience
A comprehensive overview of Dianna’s executive leadership experience, including nonprofit advancement, operational development, strategic communications, organizational leadership, fundraising, and community engagement across both conservation and health and human services sectors.
Strategic & Organizational Leadership
A comprehensive organizational advancement strategy focused on fundraising growth, donor engagement, communications, stewardship, sponsorships, grants, and long-term sustainability planning. This plan established clear priorities, measurable goals, and strategic direction for advancement efforts across the organization.
Developed and formalized the organization’s first comprehensive advancement policies and procedures manual to create stronger operational consistency, accountability, gift processing standards, stewardship practices, and internal systems across the department.
Led a complete modernization and restructuring of the organization’s employee handbook, replacing outdated and conflicting policies with clearer procedures, improved organizational standards, and more effective employee guidance aligned with current operational practices.
Advancement & Fundraising Leadership
Develop and guided a comprehensive campaign focused on strengthening the organization’s endowment and future sustainability. Currently in the silent phase, the campaign has already secured nearly half of its $20 million goal through strategic donor engagement and long-term philanthropic planning.
Led development and creative direction for a seasonal fundraising appeal designed to increase donor participation, strengthen community connection, and communicate organizational impact through engaging storytelling and strategic messaging. This is an annual appeal that Dianna began in 2024.
Directed the strategy, messaging, storytelling, and donor engagement efforts for the organization’s annual year-end fundraising campaign, focused on connecting supporters to mission impact through authentic and compelling communication.
Communications and Brand Strategy
Directed the creation of the organization’s first formal Annual Report, working collaboratively with program leaders to gather meaningful impact data, strengthen organizational storytelling, and communicate measurable community outcomes to stakeholders and supporters.
Developed the organization’s first formal brand guidelines to establish consistency across communications, strengthen visual identity, improve messaging cohesion, and support long-term organizational branding efforts.
Created a comprehensive program guide designed to clearly communicate the breadth of the organization’s mission and initiatives in an accessible and engaging format. The brochure helped community members, donors, volunteers, and families more easily identify meaningful ways to connect with and support the organization.